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Content Marketing: An Intelligent Strategy for Growing Your Nonprofit

on Feb 20, 2019 8:00:00 AM By | Katie Polley | 0 Comments | Social Media Content Marketing HubSpot
The best nonprofit organizations develop and execute their marketing strategy with the same level of sophistication and rigor as any for-profit brand. Content marketing is an effective strategy that has been gaining momentum in recent years and can serve as an especially powerful tool for nonprofits and for-profits alike.
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Digging Deeper into Social Sharing

on Jan 30, 2019 7:54:00 AM By | Janelle Zander | 0 Comments | Social Media Inbound Marketing
While most businesses are aware that social sharing is important and is something they should be doing, most only understand it as a general concept. Without digging deeper into the values and even motivations of why people share, organizations take a scattered approach, which brings random results. When a business develops a more strategic, thoughtful process, social sharing becomes a powerful tool to grow the business.
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The Anatomy of Viral Content

on Jan 2, 2019 8:07:00 AM By | Katie Polley | 2 Comments | Social Media Content Marketing
Going viral. In the past, the word “viral” would have evoked widespread panic—images of quarantined hospital wings and the fear of imminent death. Today, anyone who knows anything about the digital world knows that “going viral” is the ultimate reward for strategically planned social content.
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