Blog & Resources

Is Your Content Working for You - or Against You?

on Jan 6, 2020 8:21:00 AM By | Lisa Hughes | 0 Comments | Content Marketing Inbound Marketing Content Creation Quality Content
Think clean content doesn’t really matter? Think again. “Let’s eat, Grandma!” vs. “Let’s eat Grandma!” A call to the dinner table vs. the desperate cry of a cannibal. And one tiny little punctuation mark makes all the difference.
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The Anatomy of Viral Content

on Dec 2, 2019 8:07:00 AM By | Katie Polley | 2 Comments | Social Media Content Marketing
Going viral. In the past, the word “viral” would have evoked widespread panic—images of quarantined hospital wings and the fear of imminent death. Today, anyone who knows anything about the digital world knows that “going viral” is the ultimate reward for strategically planned social content.
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Four Reasons You Need a Marketing Agency

on Sep 1, 2019 9:51:00 AM By | Lisa Hughes | 0 Comments | Content Marketing Inbound Marketing Content Creation HubSpot
As a business owner, your ultimate goal is to broaden your reach, increase traffic to your website, engage your visitors, and ultimately convert them to customers or donors. But, unless you’re a seasoned inbound marketer, you might not know exactly how to do that. Why waste your precious time and dollars trying to figure out something you don’t fully understand when you can just let the experts do it for you?
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Content Marketing: An Intelligent Strategy for Growing Your Nonprofit

on Jul 1, 2019 8:00:00 AM By | Katie Polley | 0 Comments | Social Media Content Marketing HubSpot
The best nonprofit organizations develop and execute their marketing strategy with the same level of sophistication and rigor as any for-profit brand. Content marketing is an effective strategy that has been gaining momentum in recent years and can serve as an especially powerful tool for nonprofits and for-profits alike.
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Don't Let Your Content Marketing Be Lazy!

on May 2, 2019 8:10:00 AM By | Janelle Zander | 0 Comments | Content Marketing Inbound Marketing
According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%, 2015).
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Is Your Marketing in Line with What Is Happening in the Digital Space?

on Jan 15, 2019 8:21:00 AM By | Janelle Zander | 1 Comment | Content Marketing Inbound Marketing
Every year, Google rolls out its Google Trends update, which savvy marketers keep a close eye on. According to Contently, “To find out what users wanted most, Google collects feedback from hundreds of journalists across the globe. And it looks like these respondents desired three big things: real-time information, a focus on storytelling, and curated data sets. Because that’s exactly what they got.”
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