Blog and Resources

Stay up to date with the latest

Do Your Buyer Personas Include Millennials?

on Jan 9, 2019 6:26:00 AM By | Janelle Zander | 0 Comments |
My, how time flies! The first of those supposedly entitled, unmotivated, lazy, technology-obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of baby boomers and Gen-Xers, the majority of them are growing up to be responsible, hard-working adults who are part of a generational powerhouse that is not to be ignored. The millennials now comprise 25% of the population and are expected to spend $2.45 trillion this year alone. According to a University of Wisconsin study, 85 percent of millennials are either working or in school.
Read More

The Anatomy of Viral Content

on Jan 2, 2019 8:07:00 AM By | Katie Polley | 2 Comments | Social Media Content Marketing
Going viral. In the past, the word “viral” would have evoked widespread panic—images of quarantined hospital wings and the fear of imminent death. Today, anyone who knows anything about the digital world knows that “going viral” is the ultimate reward for strategically planned social content.
Read More

Is Your Content Working for You - or Against You?

on Dec 26, 2018 8:21:00 AM By | Lisa Hughes | 0 Comments | Content Marketing Inbound Marketing Content Creation Quality Content
Think clean content doesn’t really matter? Think again. “Let’s eat, Grandma!” vs. “Let’s eat Grandma!” A call to the dinner table vs. the desperate cry of a cannibal. And one tiny little punctuation mark makes all the difference.
Read More