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Katie Polley

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Content Marketing: An Intelligent Strategy for Growing Your Nonprofit

on Dec 1, 2018 8:00:00 AM By | Katie Polley | 0 Comments | Social Media Content Marketing HubSpot
The best nonprofit organizations develop and execute their marketing strategy with the same level of sophistication and rigor as any for-profit brand. Content marketing is an effective strategy that has been gaining momentum in recent years and can serve as an especially powerful tool for nonprofits and for-profits alike.
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The Anatomy of Viral Content

on Sep 4, 2018 10:41:00 AM By | Katie Polley | 2 Comments | Social Media Content Marketing
Going viral. In the past, the word “viral” would have evoked widespread panic—images of quarantined hospital wings and the fear of imminent death. Today, anyone who knows anything about the digital world knows that “going viral” is the ultimate reward for strategically planned social content.
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