Blog & Resources

Kate Olson

Recent Posts

How to Use Inbound Marketing to Grow Your Business or Nonprofit Organically

on Oct 1, 2019 8:13:00 AM By | Kate Olson | 0 Comments | Inbound Marketing HubSpot Buyer's Journey
Organic. For most of us this word conjures up thoughts of healthy, chemical-free, hormone-free products promising to improve our health. Lately, however, it’s become the new buzzword in describing a more internal, nurtured approach that allows you to grow your business or nonprofit on your own terms and timeline.
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Topic Clusters: The New Generation of SEO Strategy

on Jul 15, 2019 8:24:00 AM By | Kate Olson | 0 Comments | Inbound Marketing seo strategy HubSpot Topic Clusters
The main goal of creating useful, quality content is for it to attract the attention of your target audience. It doesn’t do any good sitting out there in cyberspace if no one is ever going to read it. All of us in the marketing world know how hard it is to rank high enough to earn the coveted first page placement on a search engine. And if you’re not on the first page...I mean, when’s the last time you hit "next" at the bottom of your Google search page?
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6 Myths of Email Marketing

on Jun 3, 2019 7:00:00 AM By | Kate Olson | 0 Comments | HubSpot Email marketing
Email is not dead. I know; it boggles the mind to think that amongst today’s abundance of apps and social media channels, email continues to be a tried and true tool of successful marketing. That being said, it’s easy for us marketers to get stuck in an email rut. Using the same strategy that worked a year ago, or even six months ago, may not prove to continue to make an impact today.  
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