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Janelle Zander

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Don't Let Your Content Marketing Be Lazy!

on Oct 17, 2018 8:10:00 AM By | Janelle Zander | 0 Comments | Content Marketing Inbound Marketing
According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%, 2015).
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Three Things Gen-X Marketers Should Know About Millennials

on Sep 27, 2018 6:45:00 AM By | Janelle Zander | 0 Comments | Buyer Personas
We Gen-Xers know that everybody wants to rule the world, and we think we still do. We don’t wanna stop believing and would rather keep partying like it’s 1999. But, news flash: We don’t rule the world anymore! A new generation has barreled in and is demanding its place in the digital landscape.
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Do Your Buyer Personas Include Millennials?

on Aug 28, 2018 6:26:00 AM By | Janelle Zander | 0 Comments |
My, how time flies! The first of those supposedly entitled, unmotivated, lazy, technology-obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of baby boomers and Gen-Xers, the majority of them are growing up to be responsible, hard-working adults who are part of a generational powerhouse that is not to be ignored. The millennials now comprise 25% of the population and are expected to spend $2.45 trillion this year alone. According to a University of Wisconsin study, 85 percent of millennials are either working or in school.
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Digging Deeper into Social Sharing

on Jul 31, 2018 10:00:00 AM By | Janelle Zander | 0 Comments | Social Media Inbound Marketing
While most businesses are aware that social sharing is important and is something they should be doing, most only understand it as a general concept. Without digging deeper into the values and even motivations of why people share, organizations take a scattered approach, which brings random results. When a business develops a more strategic, thoughtful process, social sharing becomes a powerful tool to grow the business.
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Is Your Marketing in Line with What Is Happening in the Digital Space?

on Jul 3, 2018 9:00:00 AM By | Janelle Zander | 0 Comments | Content Marketing Inbound Marketing
Every year, Google rolls out its Google Trends update, which savvy marketers keep a close eye on. According to Contently, “To find out what users wanted most, Google collects feedback from hundreds of journalists across the globe. And it looks like these respondents desired three big things: real-time information, a focus on storytelling, and curated data sets. Because that’s exactly what they got.”
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Denver’s Inbound Marketing Industry: Maturing or Just Getting Started?

on Jun 19, 2018 7:00:00 AM By | Janelle Zander | 0 Comments | Inbound Marketing HubSpot
Denver and surrounding cities like Boulder, Colorado Springs, and Fort Collins seem to be experiencing a modern day gold rush and a slight identity crisis. Denver ranks among the nation’s most business-friendly cities. Its job market is one of the strongest in the country for men and women. Real estate is skyrocketing to the point of ostracizing millennials; while at the same time, several cities in Colorado rank as the best places to raise a family. So, we decided to take a look at how these overall trends are affecting fellow Denver/Boulder area inbound marketing agencies by speaking with several HubSpot agency partners and regulars of the Denver HubSpot User Group (HUG).
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