Blog & Resources

Janelle Zander

Recent Posts

Digging Deeper into Social Sharing

on Apr 15, 2019 7:54:00 AM By | Janelle Zander | 0 Comments | Social Media Inbound Marketing
While most businesses are aware that social sharing is important and is something they should be doing, most only understand it as a general concept. Without digging deeper into the values and even motivations of why people share, organizations take a scattered approach, which brings random results. When a business develops a more strategic, thoughtful process, social sharing becomes a powerful tool to grow the business.
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Three Things Gen-X Marketers Should Know About Millennials

on Apr 1, 2019 7:05:00 AM By | Janelle Zander | 0 Comments | Buyer Personas
We Gen-Xers know that everybody wants to rule the world, and we think we still do. We don’t wanna stop believing and would rather keep partying like it’s 1999. But, news flash: We don’t rule the world anymore! A new generation has barreled in and is demanding its place in the digital landscape.
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Denver’s Inbound Marketing Industry: Maturing or Just Getting Started?

on Mar 1, 2019 7:13:00 AM By | Janelle Zander | 0 Comments | Inbound Marketing HubSpot
Denver and surrounding cities like Boulder, Colorado Springs, and Fort Collins seem to be experiencing a modern day gold rush and a slight identity crisis. Denver ranks among the nation’s most business-friendly cities. Its job market is one of the strongest in the country for men and women. Real estate is skyrocketing to the point of ostracizing millennials; while at the same time, several cities in Colorado rank as the best places to raise a family. So, we decided to take a look at how these overall trends are affecting fellow Denver/Boulder area inbound marketing agencies by speaking with several HubSpot agency partners and regulars of the Denver HubSpot User Group (HUG).
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